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Create sales funnel

Digibiz24 and Digistore24 offer you all the components you need to create a sales funnel.

The sales funnel begins with you generating traffic so that visitors reach your sales page. There you offer visitors a buy button that redirects them to an order form. After visitors have purchased the product, they will see a thank you page with information about product delivery.

You need:

  • A product
  • A landing page with the type Sales
  • Landing page with the type Thank you page
Requirements

In order to use this function, your website must be connected to your Digistore24 account.

If you are using a tariff plan with multiple websites, the settings will only apply to one website. You must configure separate settings for each website.

If you don't have a Digistore24 account yet, you can register for free.

Risk for your business

Always make a test purchase after you have edited products with all associated websites (see Make a test purchase) - even for products that you have only edited in Digibiz24.

With a free test purchase, you can make sure that the purchase goes exactly as you want it to. This is particularly easy at Digistore24. You can buy your product here using the order form without having to pay for it.

Please make a test purchase before requesting approval.

Test your entire sales process from the first page a potential customer lands on through to the order form and the final receiving of the product.

How to create a sales funnel:

Alternative

Instead of redirecting visitors to an order form with a buy button, you can create a Mult-Step Order Box.

The Multi-Step Order Box replaces the buy button. You then do not need to create an order form.

Tip

For the upsell funnel to work effectively, purchases on upsell pages should be possible with just one click.

Please note the terms and conditions for one-click upsells.

  1. To attract potential buyers to your products, you need traffic. For this, you can use methods such as paid ads or email marketing (see Create opt-in funnel).
  2. Create a landing page with the type Sales

    Customize the landing page with the type Sales.

    Make sure that the page contains at least one button component so that visitors can buy your product.

    In the header bar, click on speichern.svg Save.

  3. Create your product (in Digibiz24 and Digistore24)

    Select the Digibiz24 sales page option under Sales page

    In the list box, select the previously created landing page with the type Sales

  4. Link the product with the buy buttons:
    1. Customize the landing page with the type Sales.
    2. Edit the Button component:

      Click on the gear iconzahnrad.svg next to the component to configure the component in the side menu.

      1. Select the option Open order form in the Button action field
      2. Select a product.
    3. Repeat the process.
    4. In the header bar, click on speichern.svg Save.
  5. Create a customized order form in Digistore24 (see Order form).
  6. Create or edit a landing page of the type Thank you page

    Include all relevant information about the delivery of the product.

    Example:

      • Inform buyers that they will receive a confirmation email.
      • If you offer a course, you can add the Access data component.

    In the header bar, click on speichern.svg Save.

  7. Link the product with the thank you page:
  8. Edit the product in Digistore24.
  9. Select the Thank you page option under Digibiz24 thank you page
  10. In the list box, select the previously created landing page with the type Thank you

Address buyers by name on upsell or thank you page

For example, you can address buyers by name on thank you and/or upsell pages:

  1. Add the text component to the page.

    Insert the desired placeholders:

    • [digistore_first_name]: Buyer's first name
    • [digistore_last_name]: Buyer's last name
    • [digistore_email]: Buyer's email address
  2. If you use placeholders in upsell pages, configure the upsell products:
    1. Edit the upsell products in Digistore24.
    2. In the Product properties tab, activate the setting Append order data to thank you page URL.
  3. If you use placeholders in the thank you page, configure the thank you page settings:
    1. Open the Conversion Cockpit of the initial product in Digistore24 (see The Conversion Cockpit).
    2. Click on Settings.
    3. In the field Append order data as GET parameter, select one of the following entries:
      • Yes, from the initial sale
      • Yes, from the last sales step in the upsell process
      • Yes, from all sales (products and amounts only)