You can create an upsell funnel with Digibiz24.

With an upsell, you benefit from the fact that many customers are more willing to purchase additional products after buying their first one. This allows you to increase your sales. You can set up upsells with Digibiz24 and Digistore24.

In an upsell, after purchasing a product (initial product), you guide visitors through a series of upsell pages where they can purchase additional products with one click. On each upsell page, buyers can purchase a product with one click or click on a button to not purchase. You can set up additional upsell pages for both of these decisions.

You can offer a multi upsell with more than one product on an upsell page. Visitors click on different buttons for alternative products, payment plans, or quantity options.

As with the sales funnel, buyers see a thank you page after their last purchase.

You need:

• A landing page with the type Sales
• Landing page with the type Upsell
• Landing page with the type Thank you page

Requirements

In order to use this function, your website must be connected to your Digistore24 account.

If you are using a tariff plan with multiple websites, the settings will only apply to one website. You must configure separate settings for each website.

If you don't have a Digistore24 account yet, you can register for free.

Risk for your business

In the European Union (EU), legal criteria apply to upsell pages (see EU legal criteria for upsell pages). The legal criteria serve to protect customers.

Please note the information regarding legal advice.

Risk for your business

Always make a test purchase after you have edited products with all associated websites (see Make a test purchase) - even for products that you have only edited in Digibiz24.

With a free test purchase, you can make sure that the purchase goes exactly as you want it to. This is particularly easy at Digistore24. You can buy your product here using the order form without having to pay for it.

Please make a test purchase before requesting approval.

Test your entire sales process from the first page a potential customer lands on through to the order form and the final receiving of the product.

Tip

The upsell funnel works best when buyers navigate through your upsell pages with just one click.

The following conditions must be met for this:

One-click upsells

How to create an upsell funnel:

1. To attract potential buyers to your products, you need traffic. For this, you can use methods such as paid ads or email marketing (see Create opt-in funnel).
2. Create a sales page and an initial product:
   1. Create a landing page with the type Sales

      Edit the page in the page builder.

      Make sure that the page contains at least one component button so that visitors can buy your product.

      In the header bar, click on Save.

   2. Create an initial product.

      Select the Digibiz24 sales page option under Sales page.

      In the list box, select the previously created landing page with the type Sales.

3. Link the initial product to the buy buttons:
   1. Edit the page in the page builder.
   2. Edit the Button component.

      Click on the gear icon next to the component to configure the component in the side menu.

      1. Select the option Open order form in the Button action field.
      2. Select the previously created product in the Product field.
   3. In the header bar, click on Save.
4. Create an order form for the initial product (see order form).
5. Create upsell pages and upsell products:
   1. Create landing pages with the type Upsell.

      Edit the page in the page builder.

      Make sure that the page contains at least one upsell button component.

      If you want to offer multiple upsells, add an upsell button for each of the purchase options.

      In the header bar, click on Save.

   2. Create a product for each upsell page.

      Select the Digibiz24 upsell page option under Upsell page.

      In the list box, select the previously created landing page with the type Upsell.

6. Configure the upsell flow in the Conversion Cockpit of the initial product in Digistore24 (see Set up upsell flow).
7. If you offer multiple upsells, then you'll need to configure the buy buttons.
   1. Edit the previously created upsell pages into which you have inserted several buttons.
   2. Edit the Upsell button component.
   3. Click on the gearwheel icon of the component to configure the component in the side menu.
      1. Select the Multi upsell option in the Upsell flow field.
      2. Insert the product link from the conversion cockpit into the Upsell product URL field.
   4. In the header bar, click on Save.
   5. Repeat these steps for all upsell pages on which you offer multiple upsells.
8. Create or edit a landing page of the type Thank you page.
   1. Create a landing page with the type Thank you.

      Edit the page in the page builder.

      Include all relevant information about the delivery of the product. Inform buyers that they will receive a confirmation email.

      In the header bar, click on Save.

   2. Copy the thank you page address:
      1. Click on the blue text in the main menu under Landing Pages in the Path column.

         The page will open.

      2. Copy the path from the browser's address bar.
   3. Open the Conversion Cockpit of the initial product in Digistore24 (see The Conversion Cockpit).
   4. Click on Settings.
   5. In the field After the upsell flow, direct buyers to..., select the option ...a custom URL.
   6. Insert the previously copied address of the thank you page into the Upsell thank you page URL field.
   7. Click on Save.
   8. In the header bar, click on Save.

Address buyers by name on upsell or thank you page

For example, you can address buyers by name on thank you and/or upsell pages:

1. Add the text component to the page.

   Insert the desired placeholders:

   • [digistore_first_name]: Buyer's first name
   • [digistore_last_name]: Buyer's last name
   • [digistore_email]: Buyer's email address
2. If you use placeholders in upsell pages, configure the upsell products:
   1. Edit the upsell products in Digistore24.
   2. In the Product properties tab, activate the setting Append order data to thank you page URL.
3. If you use placeholders in the thank you page, configure the thank you page settings:
   1. Open the Conversion Cockpit of the initial product in Digistore24 (see The Conversion Cockpit).
   2. Click on Settings.
   3. In the field Append order data as GET parameter, select one of the following entries:
      • Yes, from the initial sale
      • Yes, from the last sales step in the upsell process
      • Yes, from all sales (products and amounts only)