You can view statistics from split tests. This allows you to analyze the split tests in detail.

View analysis

1. Switch to the website in Digibiz24 where you want to make changes.

2. Click on Split tests in the menu bar on the left-hand side.

3. Click on a split test.

   You can analyze ongoing and completed split tests.

4. You can adjust the chart analysis.

   You have the following options:

• Select a statistic above the chart on the left.

• Select a time period above the chart on the right.

• Filter by a landing page to the right of the chart.

• Add a new variant to the right of the diagram.

5. You can view detailed statistics.

   Switch to the Detailed analytics tab.

Analyze data

The data in the analysis of a split test depends on the landing page type of the base page:

• Opt-in pages and webinar pages measure redirects:

  • Page visitors

    • Total visits

      Shows the number of visitors.

    • Unique visits

      Shows the number of unique visitors.

  • Conversions

    • CR (%)

      Shows the conversion rate.

      The value is derived from the percentage of unique page visitors who submitted the form.

• Sales pages measure redirects and sales:

  • Sales page visitors

    • All visitors

      Shows the number of visitors.

    • Unique

      Shows the number of unique visitors.

    • CR (%)

      Shows the conversion rate.

      The value is derived from the percentage of unique sales page visitors who moved on to visit the order form.

  • Order form

    • All visitors

      Shows the number of visitors.

    • CR (%)

      Shows the conversion rate.

      The value is derived from the percentage of order form visitors who purchased a product.

  • Sales

    • Count

      Shows the number of sales made.

    • Purchase rate (%)

      Shows the percentage of unique sales page visitors who purchased a product.

    • Value (EUR)

      Shows the total earnings from sales made (see website currency).

  • Earning/ Pageview

    • Alle (EUR)

      Shows the total eanings relative to page visitors.

    • Unique (EUR)

      Shows the total earnings relative to page visitors.

In the Overview tab, you can view the Trust metric. The Trust metric is based on the number of unique views of the base page or its variants. The more views, the higher the trust: