The winner of the split test is the page that visitors should see after you end the split test.
Here's how you can declare a page as the winner of a split test:
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Switch to the website in Digibiz24 where you want to make changes.
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Click on Split tests in the menu bar on the left-hand side.
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Click on Action for a split test.
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Click on Declare winner.
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Click on the trophy icon next to the landing page you want to declare as the winner.
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Click on End Test.
All visitors who visit any of the variants will be redirected to the selected winner.
A completed split test cannot be restarted.