Digibiz24 allows you to conduct split tests on your landing pages.

Digibiz24 automatically distributes visitors across different variants, tracks their actions, and generates statistics.

Procedure

Visitors access the base page. They are redirected according to the traffic distribution to the base page and its variants. When visitors perform the desired action on the base page or any of its variants, they are redirected to the target page.

Components of split tests

• Base page

  A landing page serving as the starting point for the split test.

• Variant

  One or more landing pages that can be displayed instead of the base page.

• The variant must be of the same landing page type as the base page.
• You can duplicate the base page if you want to change just a single component. Alternatively, you can select a previously created landing page if you want to test fundamentally different landing pages.
• You determine the distribution of visitors to the base page and its variants using the traffic allocation.
• A landing page can be a variant in multiple split tests. A landing page can be a base page in one split test and a variant in another split test.

• Target page

  A landing page to which the visitor is directed when they perform the desired action on the base page or any of its variants. Here, the visitor's action is tracked and associated with the previously visited base page or its variant.

• The target page must be of a different landing page type than the base page.
• You can select an external target page or choose a previously created landing page.

Typical split tests: