You can optimize your website pages and landing pages so that they are found more easily by search engines.

Risk for your business

Incorrect settings can lead to search engines penalizing your pages.

Good to know

You have to optimize each page individually.

Optimizations on the website level are not possible.

Good to know

We do not offer services, advice or support for your own code. If you have technical difficulties with your website, remove your own code to check whether this is the problem.

Set hreflang attributes

Inform search engines for which language and for which geographical region a page has been created.

Insert hreflang attributes in the header.

Example:

<link rel="alternate" hreflang="en-us" href="www.us-url.com"/>
<link rel="alternate" hreflang="de-de" href="www.german-url.de"/>

Use canonical tags

If content is repeated on several pages, search engines could penalize this as duplicate content.

Use canonical tags to tell search engines which content is original and which content is a copy. This way, your pages will not be penalized.

Insert the canonical tag in the header of all pages that contain copies of the content.

Example:

<link rel="canonical" href="https://wwww.beispiel.com/original"/>

Mark up structured data

Embed the markup according to https://schema.org to mark up structured data. Search engines can read the structured data stored in the code and use it to generate search results.

1. Use a scheme markup generator to generate the code.
2. Copy the code.
3. Open a landing page or website page in the page builder.
4. Add the HTML / JS component to the page.
   Add the component at the top of the page.
5. Click on the gearwheel icon of the component to configure the component in the side menu.
   1. Click on Open code editor.
   2. Insert the copied code.
   3. Click on Save.
   4. Edit the other settings of the component.
6. In the header bar, click on Save.